Half.com wanted to increase their social media presence on Facebook and engage their fans with fun content. The task was to create a series of Facebook tabs and pages that would increase their current fan base from 200 to 30,000.

The Dumb Fun page was created as part of a summer campaign that had 3 promotional launches to drive traffic to half.com, increase brand awareness on Facebook, and increase likes: two custom made games and one sweepstakes. All three promotional elements lived on the main campaign page, and each individual game release was teased until its release.

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Half-Hearted Greetings

Half Brain Game

Wireframes were created in collaboration with a game developer company to map out the functionality, rules, and interface for the game, keeping in mind the game had to live within Facebook's notoriously picky specifications.

Over 100 question cards and hundreds of interface assets were created to achieve the quirky, yet dimensional look.

Team credits:
Steven Anacker, Creative Director
Olga Montserrat, Art Director
Nick Smith, Art Director
Natalie Purbrick, Copywriter